We used to allow professional standards to be defined by the length of time you spent at the office, at the desk or on the clock.

We used to enable those who were prepared to sacrifice their time with family, their work-life balance and their wellbeing for their career to wear it as a badge of honor.

No more.

The future of work is here, and it has no place for performative renditions of what ‘hard work’ looks like.

💪Working smarter is hardcore.

💪Focusing on the drivers of real results rather than the illusion that working long hours equals greater productivity is hardcore.

💪Embracing a change in mindset and culture rather than doubling down on ‘the way we’ve always done things here’ is hardcore.

💪Producing the same work to the same or a higher standard than your competition in less time is hardcore.

💪Finding efficiencies and unlocked potential in your business and giving your employees their time back in return is hardcore.

It’s time for old-school, machismo leadership to be consigned to the dustbin of history.